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Creative content isn’t always what we write…
People are so visual these days and online more than ever. I know I say this a lot but it’s very, very true. As business owners, we are always trying to figure out clever ways to engage our potential clients & customers with targeted content but what about other ways you can Get Creative with Content with the help of Tip #7?
By other creative content I mean, imagery and video. It’s still content and extremely visible and pleasing to those who love eye catching images and videos. Are you aware that video is 90% more retainable than content and that a striking image is more easily remembered, like 65% of the time? Trying out this type of creative content will let you explore a plethora of creative possibilities!
As a for instance using eye catching imagery, let’s say you sell jewelry; yes you may have images on your website but what about a stunning image of someone wearing a piece of your jewelry?
Or you’re a painter, again, you have photos of your work on your website, but what about images of your artwork in a house on a wall? Displaying how it would look in someones home would get their own visuals going about how it would look on their wall.
I have seen this type of messaging work in my own business and with my clients. So, before everyone else jumps on board getting creative with content, read this article written by BY RACHEL GILLETT who gives you an inside view of how images and video are easier to remember so you can get started today.
Check out Rachel’s article here
Your images and videos should also tell a story. Be your unique authentic self, all the while showing your expertise.
So be creative with content. You can do some of this yourself by using Canva for graphics and video. Using your cell phone for pictures and video is easily uploaded onto Canva allowing you to get creative with your content.
